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Too many bands now mistake cultivating an image for starting lifestyle brands and give up on the whole creating interesting music thing, and instead aim to help you define yourself through their little laptop bangers, and their $50 designer tour t-shirt, but mostly their limited edition Puma callobo kicks. All of it is for you and your fragile self identity (and by you I mean 15 year old who need to come to terms with their sexuality and old coke addicts in too small leather jackets), but one day someone will realize that the band is actually a bunch of sad 30 somethings, and the blogs will have moved on to some new fad. But it's ok for the band because the mainstream music machine won't hear up about how uncool they are for like 2 years so they'll keep on hiring them to do Ashlee Simpson remixes. Then they'll split up, retire, one might manage a club in Miami, and one of the dudes will go onto an unheralded outsider folk career.

Then their are bands like Cocorosie. Sure their image and story definitely help sell the music (to the 1% of people who can get over "that voice"), but their lifestyle brand would only appeal to transsexual art students, teenage boys who think they are cat ladies, girls who are very passionate about both Lisa Frank and acid, and your quirky grandmother after she breaks up with your grandfather, moves in with her hairy ladyfriend Ester, busts her hip and then gets addicted to the percs. Also: me.



"God Has A Voice, She Speaks Through Me" by CocoRosie from Touch and Go/Quarterstick on Vimeo.