Sunday, January 06, 2008

And We Don't Care About The Clean Up On Aisle Six



I'm in publix and "If You Don't Know Me By Now" by Harold Melvin & The Bluenotes is playing in the background, and this is a perfectly acceptable grocery store song. Everyone knows it even if they have to Google the lyrics to remember the name of the artist, its completely unoffensive, and its nice to have a familiar but unattached tune in my head when I'm shopping for lemons. Everything is fine, and then "Young Folks" by Peter, Bjorn and John comes on. How did this go from blogs to supermarket soundtracks without touching mainstream radio?

Seriously I thought this song and "D.A.N.C.E." by Justice were going to be big break out songs on coporate radio (which is why they didn't get many spins on WVUM), in the vein of Gnarls Barkley's "Crazy". Instead they're relegated to college radio, and used as "hey, look we're hip, we're cool, we're with it" tunes by (Kanye West and) people who program instore music. I've also heard that familiar Swedish whistle in Gap and Guess. As for coporate radio, the left-field, out of nowhere hit of the summer was "Hey There Delilah" which I think was written in an elementary school song writing workshop. I honestly don't know anyone who doesn't think "Folks" and "D.A.N.C.E." are catchy could-be-hits. They even both have candy coated animated videos. Yet turn on y100 and you'll hear some Ne-Yo penned R&B schlock with nasely lyrics and a T-Payne cameo, and then wonder why the music business is in a bigger nose-dive than it should be.

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